Sitting at the bus stop a couple of days ago an older lady started talking to me, asking what I studied, where I was from and telling me all about her kids and grandchildren. It started me thinking about how if it had been someone closer to my age; it would have been highly unlikely we would have started a conversation. Instead I imagine we would have both sat there with our ipods in. Could it be that we spend so much time online now, talking to people we have never met, because unlike the generations before us we find it harder and un-natural to strike up a conversation with someone new face to face. Could we in fact simply be less social then the generations before us?

My intention for starting this website was so that I could share my opinion on the marketing industry and build, develop and maintain my personal brand. But such as life, things have gotten in the way. Soon after beginning this website, my university workload suddenly took off and quickly snowballed until my waking hours consisted [...]

I think it’s always important to not only just read and comment on your favourite websites, articles and posts each week but also to share them with others. Twitter is a great platform for doing this but with the constant updates from the hundreds of people you follow often you can miss tweets which you [...]

I came across some interesting information on positioning and how consumers perceive your brand about a week ago and thought I would share it.
All marketers know that the positioning in your target markets mind is important in not only obtaining new customers but also in retaining the ones you already have. Is it enough however [...]

I was introduced to a new concept last year called a flash mob and didn’t really understand the concept until I watched an ad on YouTube for the new flip camera. If you haven’t seen the ad you can see it here:

I think that it is absolutely hilarious and such a great way to promote [...]