I came across this post online ‘Competing for Summer Internships, Using a Twitter Contest’ it was posted in the NY Times in late march and explains how Campbell Mithun an American Advertising Agency used Twitter to find their summer interns and then once they had their top 32 they interviewed them on skype.
I thought it [...]

Today marks the first birthday of this blog – and something I am proud of since many blogs do not make it past the first 6 months. I also haven’t blogged nearly as often as I would have wanted or expected too. As many of you know for the last year I have been juggling [...]

As many of you know I decided to go to university last year to get my degree and have written before about how shocked Iv’e been about the apparent ignorance of new university students when it comes to their online presence. As a point of reference I class new university students as those coming straight from high [...]

It’s interesting listening to the differences in opinion between those who have a blog and actively manage their online presence and those who still post drunken photos on facebook. Being at university, I have never seen the divide so evident. Many people I have talked to just don’t see why they should waste their time [...]

That time has come again where I lock myself to my desk only emerging to eat or ask someone my life’s one big question “why did I give up my job to go to university again?”. That’s right, my exams are now only a matter of days away. So I thought I would just let [...]

When it comes to twitter, I am a small fish in one of the biggest ponds in the world! and although I have used and loved using Twitter for a while, this week I really felt firsthand the power of the twitter community. This post is therefore a big thank you to all of my [...]

It always nice and comforting to have support online. Sometimes it’s easier to ask for help or talk about things online because you don’t feel like you are being judged or have to interact anymore than you want to. I aspire to work in online communities because of things like this. The ability to share [...]

This post has come about for a few reasons. I read a post on another students blog  a week or so ago about how they felt marketing students weren’t being given enough information on how to choose the best course for them at university, how nobody gives a damn and how its everyone’s fault except [...]

My intention for starting this website was so that I could share my opinion on the marketing industry and build, develop and maintain my personal brand. But such as life, things have gotten in the way. Soon after beginning this website, my university workload suddenly took off and quickly snowballed until my waking hours consisted [...]