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Tweet I guess the ultimatum of short term fame or a long term strategy can be discussed in many contexts. You see it in the music and film industries all the time. People do certain things to launch themselves into the limelight without any real thought as to what they are going to do once

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Tweet As many of you know I am the community Manager (Intern) for media140au on twitter – the Australian arm of www.media140.com. This week was their most recent Australian event, which was held in the beautiful Powerhouse in Brisbane. The event was on Science Communication with much of the content focussing on digital media. Although

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Tweet I came across some interesting information on positioning and how consumers perceive your brand about a week ago and thought I would share it. All marketers know that the positioning in your target markets mind is important in not only obtaining new customers but also in retaining the ones you already have. Is it

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Tweet I was introduced to a new concept last year called a flash mob and didn’t really understand the concept until I watched an ad on YouTube for the new flip camera. If you haven’t seen the ad you can see it here: I think that it is absolutely hilarious and such a great way

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