I guess the ultimatum of short term fame or a long term strategy can be discussed in many contexts. You see it in the music and film industries all the time. People do certain things to launch themselves into the limelight without any real thought as to what they are going to do once the [...]

As many of you know I am the community Manager (Intern) for media140au on twitter – the Australian arm of www.media140.com. This week was their most recent Australian event, which was held in the beautiful Powerhouse in Brisbane. The event was on Science Communication with much of the content focussing on digital media.
Although I was [...]

This video, 7 ways games reward the brain, is from Tom Chatfield and was a part of the TEDGlobal 2010. I wanted to share this as I found it extremely interesting. His point of view that the elements of game play which make gaming so successful can be used in other online and offline situations [...]

So I know I am not quick out the starting blocks with Facebook places but being where I am (in Australia) we tend to lag behind a little bit. Last week Australians everywhere got to use facebook places for the first time and although I already use Foursquare and can therefore see why Facebook would [...]

I have been reflecting on my reasons for beginning my new website www.marketinglowdown.com recently. As I explained in my first post about this new site, I felt it was an untouched niche. It has had me thinking lately though about the future of online communities and social networks, will the ‘everything and everywhere’ format of [...]

I came across some interesting information on positioning and how consumers perceive your brand about a week ago and thought I would share it.
All marketers know that the positioning in your target markets mind is important in not only obtaining new customers but also in retaining the ones you already have. Is it enough however [...]

I was introduced to a new concept last year called a flash mob and didn’t really understand the concept until I watched an ad on YouTube for the new flip camera. If you haven’t seen the ad you can see it here:

I think that it is absolutely hilarious and such a great way to promote [...]