I guess the ultimatum of short term fame or a long term strategy can be discussed in many contexts. You see it in the music and film industries all the time. People do certain things to launch themselves into the limelight without any real thought as to what they are going to do once the [...]

I came across some interesting information on positioning and how consumers perceive your brand about a week ago and thought I would share it.
All marketers know that the positioning in your target markets mind is important in not only obtaining new customers but also in retaining the ones you already have. Is it enough however [...]