I guess the ultimatum of short term fame or a long term strategy can be discussed in many contexts. You see it in the music and film industries all the time. People do certain things to launch themselves into the limelight without any real thought as to what they are going to do once the [...]

Picture this, a gorgeous man, a sultry smile and a microwaved frozen meal . . . I will take the first two. Ok, I am not completely delirious, I’m going somewhere with this. It’s Lean Cuisine’s new Australian TV ad. I have seen this ad a couple of time over the last couple of days [...]

If you have been online today especially in the twitterverse you will have probably seen the backlash against Groupons superbowl ads. When I saw my twitter home feed filling with people who were unsubscribing from Groupon and expressing their disgust and disappointment in Groupon’s tasteless ads, I had to question if they could really be [...]