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Tweet Is Google’s perseverance to try and create a ‘Facebook Killer’ a smart and achievable move or should they just give up and stop wasting their money building concepts that are destined to fail? Well I guess that comes down to the kind of person you are. Any successful entrepreneur will tell you that they

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Tweet I guess the ultimatum of short term fame or a long term strategy can be discussed in many contexts. You see it in the music and film industries all the time. People do certain things to launch themselves into the limelight without any real thought as to what they are going to do once

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Tweet As many of you know I am the community Manager (Intern) for media140au on twitter – the Australian arm of www.media140.com. This week was their most recent Australian event, which was held in the beautiful Powerhouse in Brisbane. The event was on Science Communication with much of the content focussing on digital media. Although

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Tweet I came across this post online ‘Competing for Summer Internships, Using a Twitter Contest’ it was posted in the NY Times in late march and explains how Campbell Mithun an American Advertising Agency used Twitter to find their summer interns and then once they had their top 32 they interviewed them on skype. I

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Tweet If you have been online today especially in the twitterverse you will have probably seen the backlash against Groupons superbowl ads. When I saw my twitter home feed filling with people who were unsubscribing from Groupon and expressing their disgust and disappointment in Groupon’s tasteless ads, I had to question if they could really

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