Picture this, a gorgeous man, a sultry smile and a microwaved frozen meal . . . I will take the first two. Ok, I am not completely delirious, I’m going somewhere with this. It’s Lean Cuisine’s new Australian TV ad. I have seen this ad a couple of time over the last couple of days and even shared it on facebook as I thought it was quite clever. Having realised today it is only in Australia I thought I’d share it.
So what’s the deal? Eric Dane, better know as Mark Sloan from Grey’s Anatomy talks about how tough it is to create the right amount of steam (for your meal). Relevance? For those who don’t know his Grey’s nickname is McSteamy.
I think it’s pretty good at targeting their target market, females aged 18 – 35 (I assume) with the money to spend on microwave meals. I think it works even for those that haven’t seen Grey’s Anatomy as he really plays the ‘steamy’ part well.
Look, who am I kidding, It’s a commercial I don’t mind watching because he is nice to look at 😉
Check it out below: