This video, 7 ways games reward the brain, is from Tom Chatfield and was a part of the TEDGlobal 2010. I wanted to share this as I found it extremely interesting. His point of view that the elements of game play which make gaming so successful can be used in other online and offline situations I think is worth considering. He explains that it’s about being able to measure what a person is doing so you can assess what you need to do to keep them engaged.
The suggestion of things such a progress bars, collaboration and rewards, although not a new concept to non-gaming communities and websites is still, I agree, why people remain involved. Like an early post I did about Facebook Places, I felt one of the biggest things that was missing was the mayorship and rewards you get with foursquare, as virtual and ‘silly’ as they are – that’s why many people check-in. Another great example is the prestige associated with the member since on an AMEX card, if you have been a member for a long time – that makes you feel loyal and apart of the brand – It’s just another version of a progress bar!
Have a listen and let me know what you think.