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Tweet Happy New Year everyone! Hope you all had at least a couple of days of relaxation. I can’t say I ever really set New Year resolutions because I know I will never be able to keep to them. This year however I have set a broad goal. To simply become more active online again.

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Published on July 1, 2011, by

Tweet You don’t have to go far in the online world to hear about Google+ now and having gotten my own invite yesterday I have been exploring it for myself. Apart from the obvious features I wrote about in yesterdays post ‘Is Google+ Really Ready to Battle in the Social Media Arena?’ I’d like to

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Published on June 30, 2011, by

Tweet Is Google’s perseverance to try and create a ‘Facebook Killer’ a smart and achievable move or should they just give up and stop wasting their money building concepts that are destined to fail? Well I guess that comes down to the kind of person you are. Any successful entrepreneur will tell you that they

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Published on May 20, 2011, by

Tweet I guess the ultimatum of short term fame or a long term strategy can be discussed in many contexts. You see it in the music and film industries all the time. People do certain things to launch themselves into the limelight without any real thought as to what they are going to do once

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Published on April 29, 2011, by

Tweet As many of you know I am the community Manager (Intern) for media140au on twitter – the Australian arm of www.media140.com. This week was their most recent Australian event, which was held in the beautiful Powerhouse in Brisbane. The event was on Science Communication with much of the content focussing on digital media. Although

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Published on April 22, 2011, by

Tweet Picture this, a gorgeous man, a sultry smile and a microwaved frozen meal . . . I will take the first two. Ok, I am not completely delirious, I’m going somewhere with this. It’s Lean Cuisine’s new Australian TV ad. I have seen this ad a couple of time over the last couple of

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Published on April 18, 2011, by

Tweet I came across this post online ‘Competing for Summer Internships, Using a Twitter Contest’ it was posted in the NY Times in late march and explains how Campbell Mithun an American Advertising Agency used Twitter to find their summer interns and then once they had their top 32 they interviewed them on skype. I

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Published on April 7, 2011, by

Tweet Today marks the first birthday of this blog – and something I am proud of since many blogs do not make it past the first 6 months. I also haven’t blogged nearly as often as I would have wanted or expected too. As many of you know for the last year I have been

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Tweet If you have been online today especially in the twitterverse you will have probably seen the backlash against Groupons superbowl ads. When I saw my twitter home feed filling with people who were unsubscribing from Groupon and expressing their disgust and disappointment in Groupon’s tasteless ads, I had to question if they could really

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Tweet As many of you know I decided to go to university last year to get my degree and have written before about how shocked Iv’e been about the apparent ignorance of new university students when it comes to their online presence. As a point of reference I class new university students as those coming straight from

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